hello my name is Emily Mascoll

I’m an ICF-trained coach passionate about supporting women to build businesses and lives that feel aligned, sustainable and authentic.

My coaching journey was built from understanding what it feels like to navigate ambition alongside real life — balancing family, identity, purpose and the pressure to “have it all figured out.” Through coaching, I discovered the power of creating space to think clearly, reconnect with purpose and take intentional action without burnout.

Now, I support women who are ready to move beyond perfectionism, overwhelm and self-doubt so they can create meaningful progress with clarity and confidence.

My coaching style is warm, honest and reflective. I believe sustainable transformation happens when we stop chasing perfection and start building habits, mindset shifts and routines that genuinely support the life we want to create.

Whether you are starting something new, rebuilding confidence, navigating change or growing a business, coaching provides the space and accountability to help you move forward intentionally.

Below you’ll find the coaching packages available, designed to support you at different stages of your journey.

Ready to explore what support could look like for you?

Book a complimentary 30-minute discovery call and let’s have a conversation about where you are now, where you want to be, and how coaching may support you in getting there.

The coaching offer

  • £120 | 60 Minutes

    A focused one-off coaching session designed to help you gain clarity, perspective and direction around a specific challenge or goal.

    Perfect if you need:

    • Space to think clearly

    • Support navigating a decision

    • Accountability and honest reflection

    • A reset when feeling stuck or overwhelmed

    Includes:

    • 60-minute private coaching session

    • Personalised reflections and action points

    • Supportive, confidential coaching space

  • £480 | 4 Weeks

    Designed for those ready to create movement, consistency and accountability over a shorter-term coaching container.

    Ideal for:

    • Building confidence and clarity

    • Creating structure and routine

    • Moving through mindset blocks

    • Developing sustainable habits

    Includes:

    • 4 x 60-minute coaching sessions

    • Weekly accountability and support

    • Personalised goal setting and reflections

    • Email or voice note support between sessions (within agreed boundaries)

    Investment equivalent: £120 per session

  • £1,200 | 90 Days

    A deeper coaching experience for clients committed to long-term growth and sustainable transformation.

    Research suggests it takes an average of 66 days to begin embedding new habits and behaviours. This 90-day container provides the time, accountability and support needed to create meaningful change that lasts.

    Ideal for:

    • Personal or business transformation

    • Building habits and consistency

    • Overcoming perfectionism and self-doubt

    • Creating aligned momentum without burnout

    • Long-term accountability and support

    Includes:

    • 12 x 60-minute private coaching sessions

    • Ongoing accountability throughout the 90 days

    • Structured coaching tailored to your goals

    • Reflection tools and action planning

    • Email or voice note support between sessions (within agreed boundaries)

    • Priority booking and continued support

    Investment equivalent: £100 per session as part of the commitment package

  • 30 Minutes | Free

    Before beginning coaching, all clients are invited to a complimentary discovery call to explore:

    • Your goals and current challenges

    • Whether coaching is the right fit for you

    • Which coaching package best supports your needs

    A supportive conversation with no obligation to proceed.

Frequently Asked Questions

  • Coaching is a collaborative and future-focused process designed to support you in gaining clarity, overcoming obstacles, building confidence and taking aligned action towards your goals.

    Coaching is not therapy, counselling or mentoring. Rather than giving advice, coaching helps you explore your own thinking, solutions and next steps in a supportive and accountable space.

  • Coaching may be a good fit if you are:

    • Feeling stuck, overwhelmed or lacking direction

    • Building a business or navigating change

    • Seeking greater confidence, clarity or accountability

    • Ready to create sustainable habits and meaningful transformation

    • Wanting support without judgement

    The complimentary discovery call is designed to help us explore whether coaching together feels aligned.

  • The 30-minute discovery call is complimentary and obligation-free.

    We will discuss:

    • What you would like support with

    • Your goals and current challenges

    • How coaching works

    • Whether the coaching relationship feels like the right fit for both of us

  • Sessions are typically held online via video call unless otherwise agreed.

    Coaching session times will be mutually agreed in advance and scheduled around availability.

  • Yes. Coaching packages are payable upfront in order to secure your coaching space and commitment to the process.

    Single sessions are payable in advance at the time of booking.

  • Yes — if you need to reschedule, please provide at least 24 hours notice.

    Late cancellations or missed sessions may be forfeited unless exceptional circumstances apply.

  • Yes. Coaching conversations are treated confidentially and held within professional ethical boundaries, except where disclosure is required by law or where there is a serious risk of harm.

  • Meaningful change takes time, consistency and commitment. Research suggests new habits can take an average of 66 days to become embedded, which is why the 90-day coaching container is designed to support sustainable transformation rather than quick fixes.

  • Every client experience is unique, however coaching can support:

    • Increased clarity and confidence

    • Improved accountability and consistency

    • Greater self-awareness

    • Sustainable habits and mindset shifts

    • Stronger decision-making

    • More aligned personal and business growth

    The coaching process is collaborative, and outcomes are shaped by your openness, commitment and action throughout the journey.

  • Yes. Mascolls Coaching is fully covered by professional indemnity insurance for your peace of mind.

Who I am

After more than 20 years working across corporate, healthcare, education, and programme leadership environments, I reached a point where I wanted to build something that felt more aligned with who I was becoming — not just what I had achieved professionally.

Throughout my career, I’ve led complex programmes, supported senior leadership teams, managed large-scale portfolios, and worked within high-pressure environments across organisations including the NHS and government health programmes. My background in governance, strategic planning, stakeholder engagement, and leadership has shaped the way I approach both business and personal growth.

Alongside motherhood and the demands of corporate life, I discovered upholstery as a creative outlet — initially as a way to slow down, regulate, and reconnect with myself through learning a hands-on skill. What began as a hobby soon became something much deeper: a reminder that restoration takes patience, intention, and care. I trained under a master upholsterer, developing my skills in the art of traditional, time-honoured craftmanship.

That journey eventually led to the creation of Mascolls — a brand rooted in creativity, transformation, craftsmanship, and sustainable ambition.

Today, I combine bespoke upholstery with coaching and accountability support for women navigating transition, growth, reinvention, and the desire to build businesses and lives that work with life, not against it.

My coaching approach is grounded, reflective, and supportive — shaped by both lived experience and professional ICF-accredited study. In addition I have a Business Management BA (Hons) and MA in Marketing Management.

Whether I’m restoring a piece of furniture or supporting a woman rebuilding confidence in herself or her next chapter, the heart of my work is the same:

Helping people recognise that transformation does not require perfection — only the courage to begin.